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Twickenham Film Studios launch Rebrand.


With a heritage of over 100 years, TFS is one of the world’s leading studios, operated by TIME + SPACE Studios’. Offering bespoke production and post production services across Features, TV Series, Documentaries, Music Videos and Commercials. Twickenham Film Studios has a multi award-winning and much-loved creative campus featuring state of the art services and facilities across Studios, Picture, Sound, Workspace and Social.

 

The senior team lead by Managing Partners Piers Read, Jeremy Rainbird and Managing Director Cara Sheppard wanted to signal a new era for the business by redesigning the brand in line with the site's £15m redevelopment works. The full rebrand has been an opportunity to position  TFS as a creative Home For Filmmakers. A home for content creators. A home for innovators and technologically forward thinkers. A place to collaborate in the forthcoming creative workspaces. A place to enjoy the bar, cafe and events hub. It will also soon be a place to watch the classics through to new film releases in the forthcoming new cinema which will be created as part of the redevelopment works.

 

A multi award-winning and much-loved creative environment, TFS is a technical innovation hub for creators, with facilities across studios, picture and sound. With artists who work collaboratively with their clients to bring storytelling to life, across post production and production, working from script to screen. Talent includes sound re-recording mixers, sound editors and foley artists. Picture colourists, online editors and VFX artists. As well as a workspace membership and social client services team.

 

Working closely with Creative Director & Founder Matt Burke, from independent boutique branding and design agency, Almighty, web builders Fresh Pies and signage creators EndPoint - the rebrand has brought a contemporary, iconic, yet less is more approach to the design of the studios. Ensuring the 100 year heritage is reflected and the innovative, future focus of the studios is represented by a new master brand logo. A design which cleverly plays on a filmic viewfinder - providing a perspective into the colourful world of their clients work. In addition a set of five usable icons represent all the studios capabilities (Studios, Picture, Sound, Workspace, Social) across digital, brand assets and on site signage. The monochromatic design runs across new TFS branding, website, digital assets, social channels, merchandise and collateral.

 

As part of the ongoing redevelopment works (backed by General Projects, British Airways Pension Fund and development managed by The Creative District Improvement Co), the studios campus is being architecturally designed by Hollaway Studio and Studioshaw with the new rebrand created so as to compliment. The new brand world now extends across all new signage, a brand new look entrance, reception area and extensive renovations of the sound theatres ahead of the next phase of works.

 

Matt Burke of Design Agency Almighty comments: “We were privileged to be invited to work on the rebrand of such an iconic location. We met the TFS team to understand their ambitions and were lucky enough to be able to spend time on site as well. This helped give us a real feel for the place and its history. We were briefed to evolve the brand whilst retaining their 100 year heritage so we wanted to ensure their state of the art facilities, creativity and world-class content was the main focus of the new identity. This is where the viewfinder idea came from. A suite of supporting icons for key facilities were also created which interact with digital and physical areas of the campus. A lot of the movies made at TFS are timeless classics so it was a conscious decision to keep the identity predominantly monochromatic to reflect this. There’s confidence in its simplicity. We hope the new identity will support and elevate the brand for many more years to come”.

 

A fully enhanced Twickenham Film Studios Sound Theatre 2 has also been unveiled with Sound Theatre 1 to follow - both include an extensive renovation and technical upgrade as part of the site redevelopment works making them the most state of the art, technically advanced Sound Mixing Theatres in the UK. The exciting changes for both TFS Theatre 2 and Theatre 1 include: structural changes to the design and layout, with Theatre 2 remodelled to improve its acoustics and eye-lines to the screen. They have created a very beautiful, modern, comfortable, dark look interior design with a palette of black and wood. The new Sound Theatres feature comfortable new sofas, bespoke desks, sound artist seating and editor areas. They are also upgrading the surrounding areas to our Sound Theatres to showcase the new TFS rebrand elements. The improved tech install includes: Neve DFC 3D consoles with integrated Avid S6 M40s in both rooms, plus the addition of brand new pro-tools rigs. The addition of Dolby Atmos means that both theatres now offer immersive audio. IMAX 12.0 has also been installed in Sound Theatre 2. The works have been carried out alongside Dolby, Avid, Christie, Jigsaw24, Munro and Soundz Fishy (formally Frozen Fish Design).

 

Twickenham Film Studios Managing Director Cara Sheppard says: “As part of the site works across the infamous TFS campus in St.Margarets, the studios are undergoing a complete redesign and redevelopment. A time to embrace our creative community, innovation and technology - building on over a century of film heritage. The important changes and expansion of the studios means we are perfectly placed to welcome even more productions, filmmakers, and creators who will call the new campus “home". The new rebrand we are so proud to unveil runs across all our digital, and physical platforms goes hand in hand with all the physical enhancement of the campus we are going through. We are investing into our infrastructure, our cutting edge facilities, our talent, our brand ethos and values, the importance of advanced technology and innovation as well as our studios sustainability, diversity and inclusion practices. The new brand designs not only talk to the heritage of the business but our relevance in the next chapter. We look forward to welcoming a range of productions as the content revolution goes from strength to strength.”

 

TFS Consultant Marketing, PR & Brand Director Victoria Poole adds: “Coming on board 6 months ago to lead the Marketing rebrand and being able to proudly unveil today our new TFS positioning across all digital, physical, merch, assets, site and beyond is such a proud moment. The team at Twickenham Film Studios are a hugely talented family and resetting the future look of the business has been a great challenge. I couldn’t be any happier with what we have brought to life together. There are no studios out there offering the core capabilities, site experience, vision and talent that TFS does. The new brand world we have created with Almighty, Fresh Pies and EndPoint truly reflects that. This rebrand also showcases the real investment the business is making into the next era, so as to support the healthy future of the UK Film and TV industry”.

 

www.twickenhamstudios.com

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